Design is the commerce of subjectivity. Just think for a second how fraught with risk a design studio business model is. We take the view that haters gonna hate. But so what? Haters are stuck in their ways and boring. We are nonconformists and our clients are our clients because they share a vein of the unorthodoxy. If you believe that minimal, modernist design is beautiful and that the "who the fuck says we can't" line by Kurt Cobain is well said, then you ain't no hater.