Classic Range by The Seventh Duchess
Identity Development, Brand Strategy, Packaging Design, Illustration, Copywriting
The Seventh Duchess is a contemporary range of luxury, loose leaf tea for the modern, ritualistic tea drinker. The range was launched with 5 hand-picked teas and tisanes including Mon Amour (French Earl Grey), Empress of India (Indian Spice Chai), Queen Victoria (English Breakfast), Thai Temple (Lemongrass & Ginger Tisane) and Imperial China (Jasmine Green Tea). It has since expanded with five new classic additions that offer further contemporary interpretations of the grandness of yesteryear. Nude was engaged right from the beginning to create the identity, brand and packaging (including copywriting) for the range. Through the design, a considered focus was placed on the combination of an elegant simplicity and a self-assured, striking contemporary colour palette. The packaging design reflected both the energy and dichotomy of flavours offered in the teas while the writing introduced a friendly, adventurous personality to the brand. The teas and packaging have received widespread approval and are now stocked internationally.
+61 8 6142 1198
3/62 Fitzgerald Street,
Northbridge WA 6003